# Loyalty cards. In their Wallet.

Canonical: https://guestgravity.com/en/solutions/digital-loyalty-cards/

A digital loyalty card supports the relationship after the first visit. Customers save a GuestGravity pass to Apple Wallet or Google Wallet, collect eligible stamps and see their reward. The programme is designed for your salon, café, laundry, spa or another customer-facing local business.

## Choose a reward you can deliver

Start with a benefit your business can reliably fulfil. A café might choose a specific drink. A nail salon might offer a clearly defined extra service. Check cost and capacity before publishing the reward. These are planning examples, not revenue forecasts.

- Which purchase or visit qualifies?
- How many stamps unlock which reward?
- Who can award stamps and confirm redemption?

## From saving to redeeming

The customer opens enrolment and saves the Wallet card. After an eligible visit, a team member scans its QR code and confirms the stamp. When a card is complete, staff check the reward and record redemption through the agreed workflow. Test the full journey before introducing it to customers.

## Check whether people use it

A loyalty card cannot replace good service. Check that staff can explain the programme and customers can find their card on a return visit. Compare cards issued, cards used and rewards redeemed using records your business can maintain reliably.

## Plan the next visit

A useful message can relate to progress, an available reward or time without a recorded visit. GuestGravity helps plan the rhythm and checks activation, delivery and the capabilities of the Wallet in use.

## Do customers need another loyalty app?

No separate GuestGravity customer app is required to use a saved pass. Wallet requirements depend on the customer’s device and Wallet provider.

## Does it work with Apple Wallet and Google Wallet?

GuestGravity supports passes for Apple Wallet and Google Wallet. Test enrolment for the devices your customers use as part of programme setup.

## Who awards the stamps?

Authorised team members scan the customer card’s QR code and confirm an eligible visit. Simply opening a public card link should not award a stamp.

## Will a digital card automatically bring customers back?

A loyalty programme creates a reason to return. It does not guarantee extra visits. Communication and any notifications you use must match the programme and its configuration.

## Sources

- [Google Wallet: Loyalty cards](https://developers.google.com/wallet/retail/loyalty-cards)

## GuestGravity

Discuss digital loyalty cards with GuestGravity

[Discuss digital loyalty cards with GuestGravity](https://guestgravity.com/en/#contact)

## Related topics

- [Wallet reminders](https://guestgravity.com/en/solutions/wallet-reminders/)
- [Hair & beauty salons](https://guestgravity.com/en/industries/hair-beauty-salons/)
- [Cafés & bakeries](https://guestgravity.com/en/industries/cafes/)